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The Best Super Bowl XLV Commercials

The Urban Daily — Mon, 07 Feb 2011 15:09:52 +0000

Another Super Bowl is logged in the record books and while none of them made me laugh as hard as last year’s “Keep Your Hands Off My Mama” spot by Doritos, these weren’t half bad. Here are our favorite $1million spots from Super Bowl XLV.

1. Volkswagen Passat, “The Force”
A little boy dressed as Darth Vader is frustrated by his inability to use “the force” until he comes across his dad’s new car. Points for making an elliptical machine look like a spaceship.

2. Eminem Chrsyler 200
Slim Shady finds a new way to rep for his home city of Detroit, Michigan.

3. Kia Optima “Epic”
When Poseidon fights with aliens over a car it must be one sweet ride.

4. Mini “Cram It In The Boot”
Preface watching this with “Pause,” ” A-Yo!” or any of the your favorite deflectors of sexual innuendo but this commercial was pretty funny.

5. Doritos “House Sitting”
Didn’t everybody know that sprinkling Doritos brought things back to life? It was on the Laser Disc outtakes of Stephen Kings’ Pet Cemetery. For real. Go look.

Missed a Super Bowl Commercial? Watch them all at Super Bowl Commercials.org

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New Kobe Bryant “Black Mamba” Nike Ad Features Kanye West & Bruce Willis [VIDEO]

The Urban Daily — Mon, 31 Jan 2011 18:45:05 +0000

Kobe Bryant and Nike brought in director Robert Rodriguez (Machete, From Dusk Til Dawn) to shoot their latest series of ads. The ads for the Nike Kobe Zoom VI shoe feature appearances from Kanye West, Bruce Willis and Danny Trejo.

Shot in a manner similar to Rodriguez’s tributes to the era of grindhouse films, Machete and Planet Terror, the ad serves as a trailer for the short film which will debut during NBA All-Star weekend.

Producer 5th Seal Takes Things To Pepsi Max

The Urban Daily — Mon, 24 Jan 2011 01:23:22 +0000

The 2010 NFL season was just as interesting after the games were over thanks to Nick Javis “Rhyme Reels.” The weekly rapped recaps of every football game became so popular that ESPN eventually took notice. While Nick’s lyrical dexterity and football knowledge (he played ball at Rutgers) deserve a lot of praise, that infectious beat was the handy work of Brooklyn’s Fifth Seal.

“Soon as I saw the finished product I knew it was out of here,” the producer told Nodfactor.com. ” Nick Javis did it the right way. He loves hip-hop and he loves football. He did something nobody did before.”

Seal met Javis through DJ Premier’s manager Phat Gary and Ras Kass. He gave Nick a beat CD after a brief meeting at a bar down stairs from Headcourterz and the very next day Javis had the first “Rhyme Reel” done. Just a few weeks later ESPN came knocking and now the song is a feature in Pepsi Max commercials featuring Talib Kweli and Lupe Fiasco.

“Because it’s a corporation it’s been the biggest check I’ve ever seen,” says 5th Seal. “It’s just opened up a door from the underground. Now I can spread my wings. I love hip-hop. So Now I can take my style of hip-hop to a more mainstream level without changing the sound of it.”

The producer and DJ produced “He Say She Say” from Razzy’s A.D.I.D.A.S as well as cuts for Immortal Technique under the name Danger, but has since changed his name because most people know about the producer who works with Timbaland.

“At the end of the Bible there is a book called Revelations. The 5th seal talked about the people that died for what they believe in and I thought that was dope,” he explains. “That’s where I got the name from. Being true to yourself. I have a lot of new music coming this year so I wanted to start fresh.”

You can link with 5th Seal on Twitter at @5thSealBeats.

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